SMILEY® X ANDRÉ SARAIVA NFT Collection:
Supported by URBAN OUTFITTERS.

A collection of 500 NFTs by legendary graffiti artist André Saraiva to celebrate 50 years of Smiley which will give NFT holders exclusive access to prizes and rewards.

All UO profits will go towards ‘Free Movement Skateboarding’ a sponsored NGO partner to THE SKATEROOM.

We’re always tapping into what’s next in culture - that’s why we're excited to join the community and support this drop.

Get the NFTs --->

50 YEARS OF SMILEY® BY ANDRÉ SARAIVA

About the collection: World-renowned graffiti artist, André Saraiva, celebrates 50 years of Smiley® and reimagines the iconic logo for the brand's first NFT drop ever, which will give you exclusive access to prizes and rewards.

NFT ticket holders will be able to redeem unique access to UO including one-of-a-kind collectibles, special perks and new rewards!

There are 500 custom digital collectable art pieces by André Saraiva, 7 signed Smiley posters and a custom skateboard up for grabs, as well as chances to win £1000 spends at UO and more!

50 YEARS OF SMILEY® BY ANDRÉ SARAIVA NFT | PRIZE ROADMAP

Week 1 - 29th April
- One NFT holder will be selected to win the whole iets frans... x Smiley collection
- One NFT holder will be selected to win £1000 to spend online at Urban Outfitters
- One NFT holder will receive an exclusive AirDrop of a custom (1 of 1) digital collectable art piece by André Saraiva

Week 2 - 6th May
- One NFT holder will be selected to win an André Saraiva x THE SKATEROOM skateboard

Week 3 - 13th May
- One NFT holder will be selected to win £1000 to spend online at Urban Outfitters
- One NFT holder will receive an exclusive AirDrop of a custom (1 of 1) digital collectable art piece by André Saraiva

Week 4 - 20th May
- Four NFT holders will be selected to win a Smiley poster signed by André Saraiva

Week 5 - 27th May
- One NFT holder will be selected to win £1000 to spend online at Urban Outfitters
- One NFT holder will receive an exclusive AirDrop of a custom (1 of 1) digital collectable art piece by André Saraiva

Week 6 - 3rd June
- One NFT holder will be selected to win the 50 Years of Smiley book

Week 7 - 10th June
- One NFT holder will be selected to win £1000 to spend online at Urban Outfitters
- One NFT holder will receive an exclusive AirDrop of a custom (1 of 1) digital collectable art piece by André Saraiva

Week 8 - 17th June
Three NFT holders will be selected to win a Smiley poster signed by André Saraiva

Week 9 - 24th June
- One NFT holder will be selected to win £1000 to spend online at Urban Outfitters
- One NFT holder will receive an exclusive AirDrop of a custom (1 of 1) digital collectable art piece by André Saraiva

Week 10 - 1st July
- One NFT holder will be selected to win the 50 Years of Smiley book
- All NFT holders will receive UO Rewards credit to shop online at Urban Outfitters (150 holders will receive £10 and all remaining will receive £5)


WHO WE’RE SUPPORTING

All UO profits will go towards ‘Free Movement Skateboarding’, a sponsored NGO partner to THE SKATEROOM.

Free Movement Skateboarding is an NGO which operates in Athens, Greece, empowering and integrating children from migrant and local backgrounds through skateboarding via their mobile skatepark.

THE SKATEROOM is a proud B corp that works closely with the world’s most influential artists to fund international skate and education nonprofits and projects.